Reviving a Restaurant in Jersey City, NJ

Dullboy, nestled in bustling Jersey City, underwent a remarkable transformation under the expertise of Hecho Restaurants. Initially approached for operational improvements, the collaboration evolved, leading to the purchase of Dullboy. The establishment, themed around “The Shining” in a writer’s lounge, faced immediate challenges requiring swift action.

Pains/Challenges

Hecho Restaurants had just one week to close, restructure the layout, and reopen DullBoy. Initially operating without a food menu, the team improvised with hot dogs and pretzels to generate revenue swiftly. The process involved navigating the absence of build-out time and strategically adjusting the business to profitability.

Services Applied

● Operational improvements 

● Food and beverage services management 

● Rapid closure and layout adjustments 
● Creative revenue generation strategies

Outcome

Sales, initially at 800k, soared to an impressive 1.3M.
The success of Dullboy can be attributed to strategic adjustments and the impactful contributions of Marc, the beverage director.